The Automotive Path to Purchase – Learning How to Connect with Shoppers When It Matters the Most
I’m warning you. Stop reading if you don’t want your mind blown. No, I won’t make you want till the end of the post before blowing it, I’m going to do it right up front. First though, what I’m about to say may tick you off. Why? Because it goes against everything you’ve been told…
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CRM Retargeting – Optimizing the Consumer Experience
Retargeting is a cookie-based technology that allows a marketer to anonymously follow people around the web based off of their previous internet interactions. An example would be to display an ad to a past visitor of your website, no doubt this is the type of retargeting that you’re used to and there is no denying…
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3GEngagement invited to Google again in 2014
3GEngagement will once again be among a select group of marketing agencies from around the world that will be visiting the Google Headquarters on August 27th and 28th 2014 in Mountain View, California for a two-day, invite only, Summit. This exclusive trip is paid for by Google, airfare and hotel. This year Charles Williams, our new SEM Director will…
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Google Visits 3GEngagement
Google Visits 3GEngagement 3GEngagement was fortunate enough to be one of five agencies in Colorado – and the only agency in Colorado Springs – to receive a visit from members of the Google Agency Team. The purpose of the visit was to officially launch a new partnership that adds incredible value to the products and…
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Is Your Logo Ready?
The time has finally come; you’re going to put your company’s logo on signs, t-shirts, mugs, billboards, vehicles, dogs, cats, random citizens, EVERYTHING! Even the moon?! YES! Stick it up there! What about the sun? … not the sun, it’s too hot, but everywhere else! You get with a printer, describe your master plan for…
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The First Steps: Branding for Entrepreneurs and Business Owners
This is a simple to understand resource for startups and small to medium-sized businesses, designed to help establish the basics of your brand. Often overlooked; branding is a crucial part of your business strategy. Creating a Visual Story That Represents Your Brand Your brand begins and is built upon the core concepts of your…
Read MoreGrammar, Punctuation, and the Importance of Online Professionalism
A young man walks into a job interview wearing a tie. It is not tied in a traditional, single Windsor knot, but in a simple double-overhand knot. Should the employer overlook the man’s makeshift appearance due to the fact that he had the tie and not dismiss him because of the incorrect way he tied…
Read MoreHow to Turn Negative Reviews into Positive Reviews
“Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.” -Zig Ziglar It’s almost scary when you realize the impact that negative reviews have on your business. Negative reviews can be the difference between making the sale and getting…
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Being in Control of Your Online Reputation
Now if you own a dealership you are aware that, yes, online reviews can make or break a company. Yes, it’s true that 86% of consumers look at reviews and 72% treat reviews like a personal recommendation from a friend. As you can see choices are made because of your reputation Yes, we all understand…
Read MoreHow Dealerships can Engage Their Community & Increase Word of Mouth
Who is the most important person to the company? Who is the VIP? I will give ya a hint; it’s the person who buys and promotes your product. With that in mind, let’s talk about Brand Marketing. Now a trend as of late is writing about how important your reputation is. But how do you…
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7 Habits of a Highly Social Dealership
I almost didn’t give it that title. I mean, come on, how pretentious is that! Naming a blog post after one of the most important business books ever written? Well, I did say almost… There is a huge difference in doing social and being social. Doing social doesn’t necessarily mean that you are social just…
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3GEngagement invited to Google
3GEngagement is among a select group of advertising and marketing agencies that have been invited to Google Headquarters on August 13th and 14th in Mountain View, California for a two-day, invite only, training with Google experts. This exclusive trip is paid by Google, airfare and hotel for both David and I. We are very honored to be invited to…
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