Going Inbound – The Next Great Marketing Frontier For The Auto Dealer
Inbound marketing is nothing new. In fact, it has been around in one form or another as long as people have been selling automobiles. Yeah, that long. Inbound marketing is about attracting the right type of people to the right type of content at just the right time. Inbound marketing is all about bringing people…
Read MoreSame Internet Sales Team as Last Year? BIG Problem
Yesterday I had a conversation with a small west coast dealership that had attended one of our Digital Fixed-Ops and SEO workshops. We were just checking in since our last conversation and just happened to mention that his internet sales team had gone from one to four salesmen in the last year and a half. …
Read MoreJPG, PNG, or GIF… what should I use and why does it matter? Part 1.
Hi again. After writing that long post on the value of vector images, I’ve decided to dive a bit deeper into some raster image formats, so today I’m launching the first of two posts that will break down some of the advantages and disadvantages of the common raster image file types you’ll find on the…
Read MoreStretching Your Team, Making Them Realize Their Greatness
I’m sure you’ve noticed, we’ve had a few different blog authors these past few weeks. Why is that? It’s because we believe in stretching our team members. At 3GEngagement we are blessed to have one of the best digital marketing teams around and we want to showcase them! I’ve said it before so bear with…
Read MoreEffective Communication Is Your Greatest Ally
Communication is the key to a healthy relationship both inside and outside of the workplace. It’s what makes clients respect the people they do business with, and it also is what keeps strong ties on friendships and marriages. Communication is how relationships are formed, that being said, lack of communication is often times the root…
Read MoreDigital Attunement: Creating Marketing Harmony
Digital: adj. Involving or relating to the use of computer technology. Attunement: n. To bring into a harmonious or responsive relationship. Digital Attunement: n. Creating harmony for and between the different parts of your digital marketing plan so that the whole performs better than the sum of its parts. I wrote a post a few…
Read More“Does anyone here know why you should have a vector version of your logo?”
I asked that question as part of my first BNI presentation a few weeks ago. Out of 28 members, only three knew the answer; two were members that I designed logos for, and the third was my mentor who helped me prepare for the presentation. I know that sampling is too small to accurately apply…
Read MoreHierarchy In Design – A Graphic Designers Perspective
As a graphic designer, it is our responsibility to communicate through imagery and typography to the world our message. To do so we find imagery that reflects an emotion or we create a design that evokes a feeling or a call to action and in some instances, that may be all we need. More often…
Read MoreIntent & Context – Reaching Customers More Easily With Enhanced Campaigns
As marketers we’ve always known the importance of knowing our customers, but has that changed now that the way our customers search for products and services has changed so drastically? In just a few short years our connectivity has started to create some chaos. Everyday millions of people are searching for millions of products in what seems…
Read MoreEnhanced Adwords Campaigns – First Impressions
Are you reading this post on your smartphone or tablet? It’s been suggested that mobile devices will outnumber desktop devices by the end of this year. As online advertisers and PPC managers this is something we need to pay close attention to. The way people are searching for things online has vastly changed in the…
Read More5 lessons I learned From Redesigning Stephen Coonts’ Website
In October of 2008, I was chosen to develop a new website for the author Stephen Coonts. He was friends with the owner of the company where I was working at that time, and mentioned that he wanted to build a new site. “We can do that for you!” I was picked for this project…
Read MoreAutomotive PPC & Mobile – What You Need To Know
You’ve probably seen it, it’s been passed around many times over the past few months, since it was released November of last year, just a little over 2 months ago. I’m talking about the Mobile Path to Purchase that Neilson put together, the very same study where they found that 36% of mobile automotive searchers…
Read More