Digital Fixed-Ops, Making The Case
Take a look at most dealership websites and you will notice that the vast majority of them are weighted heavily in favor of sales. In fact, if you take a look at their digital fixed-ops content you will notice that it accounts for about 5-15% of the websites real estate. Why do you think that…
Read MoreHolistic Digital – Integrating Your Dealerships Online Marketing
There is more to internet marketing than just SEO (search engine optimization) and PPC (pay-per-click). Most dealerships understand the importance of both SEO and PPC but usually they are performed by separate companies. Then there are those that bring in yet another company to do their social and newsletter offerings, among other things. While I…
Read MoreThe meaning behind the name 3GEngagement
For many people, naming your child, a business or a pet (and for those of you who know me well, you know that I have named a few dogs in my day) is simply picking out a name that they like the sound of or is the flavor of the day. For others, it takes…
Read MoreSocial Purpose – It Matters More Than You Think
What’s your social purpose? In a recent study the Edelman PR group found that 87% of global consumers believe that a business should place at least as much weight on the interest of society as they do on their interest of business. Serial entrepreneur Richard Branson pushes forth the idea in his book, Screw Business…
Read MoreAutomotive Social Media Manager – A Job Description
Job Specification The Automotive Social Media Manager will implement the dealership’s Social Media Strategy, develop brand awareness, generate inbound traffic, create ongoing training for employees, manage the dealers reputation online, and encourage social media adoption. This role coordinates with the internal Marketing and PR teams to support their respective missions, ensuring consistency in voice and…
Read More5 Reasons Why Your Dealership Should Start An eNewsletter
Do you send out a monthly automotive newsletter? Do you get why you should even have one? In this post I will share with you a few ideas, five actually, about why you should. It Drives Traffic We all want more traffic to our website, don’t we? Bottom line, more traffic means more leads. More…
Read MoreGoogle Is Knocking, Is Your SEO Provider Giving It What It Wants?
Knock, knock. Do you hear that sound? Google wants to index your site but you aren’t answering the door with good content. It’s like your mom knocking on the door and you answering it, but are afraid to let her in because your house isn’t inviting. Heck, she may not even come in after she…
Read MoreATTENTION All Dealers GMs and Managers
It’s Time You KNOW and OWN Your Internet Process As I travel around the country helping dealers set up and build their Internet Departments, one of the things I have really been focusing on, is involving the Dealer, GM and Managers in the process. I always start out by asking… When someone walks into your…
Read MoreContent Is King: 10 Ways To Drive Traffic And Get People Talking About Your Dealership
Panda’s are cute and cuddly, or at least they look the part. Personally I would never want to cuddle one but that is what Google called their algorithm update that was released early 2011. The change is meant to lower the rankings of low quality sites and return high quality sites to the top of…
Read MoreTop 5 Business Lessons I Learned from Training & Racing Sled-Dogs for 12 years
1st Place in the 1992 Empire 130 6-Dog Class in Wisconsin 1) Money Doesn’t Win, Becoming a Student Does When I got involved in sled-dog racing, without a penny to my name, I had no choice but to become a student of caring, training and racing sled-dogs. I needed to learn every detail if I…
Read MoreThe 4 Parts Of The Automotive Digital Marketing Core
There is a lot to digital marketing, everything from pay-per-click and automotive SEO to automotive social media, remarketing, video pre-roll, email, and more. I get asked the question a lot, “David, do I have to do them all?” There is no short answer because they do all have their place in the digital space but…
Read More5 Content Marketing Tips To Include In Your Dealerships Social Strategy
Content is king. That’s not the first time you’ve heard that, nor will it be your last. I do have a question though, why aren’t more dealerships creating more content? One of the most effective and low cost ways to drive traffic is through the creation of relevant and engaging content. Content can be blog…
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