Posts by 3GE

CRM Retargeting – Optimizing the Consumer Experience

Retargeting is a cookie-based technology that allows a marketer to anonymously follow people around the web based off of their previous internet interactions. An example would be to display an ad to a past visitor of your website, no doubt this is the type of retargeting that you’re used to and there is no denying…

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The First Steps: Branding for Entrepreneurs and Business Owners

This is a simple to understand resource for startups and small to medium-sized businesses, designed to help establish the basics of your brand. Often overlooked; branding is a crucial part of your business strategy.   Creating a Visual Story That Represents Your Brand Your brand begins and is built upon the core concepts of your…

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Grammar, Punctuation, and the Importance of Online Professionalism

A young man walks into a job interview wearing a tie. It is not tied in a traditional, single Windsor knot, but in a simple double-overhand knot. Should the employer overlook the man’s makeshift appearance due to the fact that he had the tie and not dismiss him because of the incorrect way he tied…

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How to Turn Negative Reviews into Positive Reviews

“Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.” -Zig Ziglar It’s almost scary when you realize the impact that negative reviews have on your business. Negative reviews can be the difference between making the sale and getting…

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Being in Control of Your Online Reputation

Now if you own a dealership you are aware that, yes, online reviews can make or break a company. Yes, it’s true that 86% of consumers look at reviews and 72% treat reviews like a personal recommendation from a friend. As you can see choices are made because of your reputation Yes, we all understand…

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7 Habits of a Highly Social Dealership

I almost didn’t give it that title. I mean, come on, how pretentious is that! Naming a blog post after one of the most important business books ever written? Well, I did say almost… There is a huge difference in doing social and being social. Doing social doesn’t necessarily mean that you are social just…

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Going Inbound – The Next Great Marketing Frontier For The Auto Dealer

Inbound marketing is nothing new. In fact, it has been around in one form or another as long as people have been selling automobiles. Yeah, that long. Inbound marketing is about attracting the right type of people to the right type of content at just the right time. Inbound marketing is all about bringing people…

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Same Internet Sales Team as Last Year? BIG Problem

Yesterday I had a conversation with a small west coast dealership that had attended one of our Digital Fixed-Ops and SEO workshops.   We were just checking in since our last conversation and just happened to mention that his internet sales team had gone from one to four salesmen in the last year and a half.  …

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Stretching Your Team, Making Them Realize Their Greatness

I’m sure you’ve noticed, we’ve had a few different blog authors these past few weeks. Why is that? It’s because we believe in stretching our team members. At 3GEngagement we are blessed to have one of the best digital marketing teams around and we want to showcase them! I’ve said it before so bear with…

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Digital Attunement: Creating Marketing Harmony

Digital: adj. Involving or relating to the use of computer technology. Attunement: n. To bring into a harmonious or responsive relationship. Digital Attunement: n. Creating harmony for and between the different parts of your digital marketing plan so that the whole performs better than the sum of its parts. I wrote a post a few…

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