Posts by 3GE
The Automotive Path to Purchase – Learning How to Connect with Shoppers When It Matters the Most
I’m warning you. Stop reading if you don’t want your mind blown. No, I won’t make you want till the end of the post before blowing it, I’m going to do it right up front. First though, what I’m about to say may tick you off. Why? Because it goes against everything you’ve been told…
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CRM Retargeting – Optimizing the Consumer Experience
Retargeting is a cookie-based technology that allows a marketer to anonymously follow people around the web based off of their previous internet interactions. An example would be to display an ad to a past visitor of your website, no doubt this is the type of retargeting that you’re used to and there is no denying…
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The First Steps: Branding for Entrepreneurs and Business Owners
This is a simple to understand resource for startups and small to medium-sized businesses, designed to help establish the basics of your brand. Often overlooked; branding is a crucial part of your business strategy. Creating a Visual Story That Represents Your Brand Your brand begins and is built upon the core concepts of your…
Read MoreGrammar, Punctuation, and the Importance of Online Professionalism
A young man walks into a job interview wearing a tie. It is not tied in a traditional, single Windsor knot, but in a simple double-overhand knot. Should the employer overlook the man’s makeshift appearance due to the fact that he had the tie and not dismiss him because of the incorrect way he tied…
Read MoreHow to Turn Negative Reviews into Positive Reviews
“Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.” -Zig Ziglar It’s almost scary when you realize the impact that negative reviews have on your business. Negative reviews can be the difference between making the sale and getting…
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Being in Control of Your Online Reputation
Now if you own a dealership you are aware that, yes, online reviews can make or break a company. Yes, it’s true that 86% of consumers look at reviews and 72% treat reviews like a personal recommendation from a friend. As you can see choices are made because of your reputation Yes, we all understand…
Read MoreHow Dealerships can Engage Their Community & Increase Word of Mouth
Who is the most important person to the company? Who is the VIP? I will give ya a hint; it’s the person who buys and promotes your product. With that in mind, let’s talk about Brand Marketing. Now a trend as of late is writing about how important your reputation is. But how do you…
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7 Habits of a Highly Social Dealership
I almost didn’t give it that title. I mean, come on, how pretentious is that! Naming a blog post after one of the most important business books ever written? Well, I did say almost… There is a huge difference in doing social and being social. Doing social doesn’t necessarily mean that you are social just…
Read MoreGoing Inbound – The Next Great Marketing Frontier For The Auto Dealer
Inbound marketing is nothing new. In fact, it has been around in one form or another as long as people have been selling automobiles. Yeah, that long. Inbound marketing is about attracting the right type of people to the right type of content at just the right time. Inbound marketing is all about bringing people…
Read MoreSame Internet Sales Team as Last Year? BIG Problem
Yesterday I had a conversation with a small west coast dealership that had attended one of our Digital Fixed-Ops and SEO workshops. We were just checking in since our last conversation and just happened to mention that his internet sales team had gone from one to four salesmen in the last year and a half. …
Read MoreStretching Your Team, Making Them Realize Their Greatness
I’m sure you’ve noticed, we’ve had a few different blog authors these past few weeks. Why is that? It’s because we believe in stretching our team members. At 3GEngagement we are blessed to have one of the best digital marketing teams around and we want to showcase them! I’ve said it before so bear with…
Read MoreDigital Attunement: Creating Marketing Harmony
Digital: adj. Involving or relating to the use of computer technology. Attunement: n. To bring into a harmonious or responsive relationship. Digital Attunement: n. Creating harmony for and between the different parts of your digital marketing plan so that the whole performs better than the sum of its parts. I wrote a post a few…
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