Automotive Search Engine Optimization (SEO) with 3GEngagement
It's no secret that the internet has changed everything. The number of people searching online before deciding what to purchase—and where to purchase—is huge and still growing rapidly. This means there is a lot of competition for businesses looking to perform well in online search results. Perhaps nowhere is this more true than in the automotive industry, and that's exactly where 3GEngagement came from.
Getting the best results possible from your dealership's website means being able to see the results. That's why our SEO services include regular reports and a dedicated account manager who will discuss everything with you over the phone. While this level of client focus certainly sets us apart, what exactly is it that we do when optimizing your website to show up well in search engine result pages?
This is another area where we do things a bit differently. Instead of throwing a bunch of big promises out there, only to fall short when the results are in, we work diligently to keep up with the ever-changing search engine environment. Our in-house team of content writers take pride in developing accurate and engaging pages that rank well for a wide range of appropriate search queries. But it's not just about writing content that works well for the search engine; it's about providing the end user with the best experience. We don't just copy over a paragraph of generic text to an existing page: we create entire pages with unique graphics, content, and more.
Crafting informative and motivating content is at the core of our SEO efforts, but there's a lot more to it than that. We take care of the things behind the curtain, as well. We'll make sure our pages have inviting titles and descriptions to be displayed by the search engine, which we call metadata. We also make sure that the pages are indexed by Google and other prominent search engines so they're ready to be displayed for relevant searches, and we follow up by tracking the page's performance.
It's one thing to be told that your website pages have been optimized for search engines, but it's another thing entirely to see how well the optimization works. That's why we're consistently tracking SEO performance to monitor the results of your digital SEO investment. We're constantly testing ways that we can improve. It only takes one algorithm update by a major search engine like Google to render obsolete what was once an effective strategy for SEO. Since the details of these updates are not something that's shared with anyone, testing and tracking is one of the most effective ways in which we determine SEO best practices.
What Return on Investment (ROI) Should You Expect from Quality Automotive SEO?
This is where the rubber meets the road for your digital marketing budget. After all, if your online marketing investments aren't translating to more people coming through the door of your dealership, what are you paying for? That's why our comprehensive dealership SEO strategy focuses on the entire sales funnel.
When someone first considers upgrading their vehicle, they seek out the information necessary to decide which model will best fit their needs. Today, online is where most people turn to get this information. Most likely, they'll first go to Google or another search engine. Our service is designed so that, when your customers go looking for the info they need, they find it on your dealership site—and not one of your competitors' pages. This builds customer loyalty, and funnels more leads to your sales team.
Automotive customers want to know the facts before deciding which vehicle to get and where to get it. Our vehicle comparison pages are a significant part of our SEO strategy for targeting customers at this early stage. As part of our extensive SEO packages, we'll create informative comparison pages that show how the new models on your lot compare favorably to similar models from other brands.
Today's customers aren't looking for a sales pitch, especially at this initial stage of shopping. Instead, they're looking for information without the "nonsense." That's what they'll find in these unique comparison pages. We also write optimized pages that show how the various new models on your lot compare to each other.
Once the customer is convinced that your brand is the right one, our detailed model pages offer a preview of what they can expect from each option you offer. These pages are focused on what's important to today's car, truck, and SUV shoppers. On these pages, details on performance, safety, features, trim levels, and more are found.
For the bottom of the sales funnel, we offer optimized New Car Specials that present your current incentives and sale pricing. Here, customers will also find preview details of the model that's on sale along with plenty of opportunities to contact your dealership and schedule a test drive.
The result is a website that captures the attention of more people and holds it throughout the car shopping process. Of course, it doesn't matter if a thousand people look at a page on your website over a month if only three of them are within driving distance of your lot. That's why every SEO page we develop is locally targeted.
Our automotive SEO is among the best in the industry, which means our pages tend to rank well nationally. So, if pages from your site are ranking well in search engine results around the nation, you can be certain that they're doing exceptionally well in the local area that they're optimized for. It's the difference between an ROI that you can see walk through your door compared to simply chasing clicks.
What About SEO for Dealership Fixed Ops Departments?
Our search engine optimization for your dealership website doesn't just revolve around selling more cars. We can also set your Service and Parts departments well ahead of the competition with a similar SEO strategy focused on the customer funnel. Our content team understands the automobile from the latest features and technology to the maintenance and repair of classics.
After all, when it comes to writing something for your service department, you're best served by a writer who knows which end of a wrench to hold. Our Fixed Ops SEO includes information pages, list articles, special offers, and more with a focus on the advantages of trusting the experts in your Service and Parts departments. It's one more way that we work hard so you can enjoy increased returns on your marketing investments.
To learn more about how your automotive dealership website can benefit from our dedication to SEO success, contact 3GEngagement today. We'd love the opportunity to look your site over and identify its strengths and weaknesses where search engine optimization is concerned.