Automotive Social Media

Who is the most important person to the company? Who is the VIP? I will give ya a hint; it’s the person who buys and promotes your product. With that in mind, let’s talk about Brand Marketing. Now a trend as of late is writing about how important your reputation is. But how do you…

Digital: adj. Involving or relating to the use of computer technology. Attunement: n. To bring into a harmonious or responsive relationship. Digital Attunement: n. Creating harmony for and between the different parts of your digital marketing plan so that the whole performs better than the sum of its parts. I wrote a post a few…

What’s your social purpose? In a recent study the Edelman PR group found that 87% of global consumers believe that a business should place at least as much weight on the interest of society as they do on  their interest of business. Serial entrepreneur Richard Branson pushes forth the idea in his book, Screw Business…

Job Specification The Automotive Social Media Manager will implement the dealership’s Social Media Strategy, develop brand awareness, generate inbound traffic, create ongoing training for employees, manage the dealers reputation online, and encourage social media adoption. This role coordinates with the internal Marketing and PR teams to support their respective missions, ensuring consistency in voice and…

Panda’s are cute and cuddly, or at least they look the part. Personally I would never want to cuddle one but that is what Google called their algorithm update that was released early 2011. The change is meant to lower the rankings of low quality sites and return high quality sites to the top of…

Content is king. That’s not the first time you’ve heard that, nor will it be your last. I do have a question though, why aren’t more dealerships creating more content? One of the most effective and low cost ways to drive traffic is through the creation of relevant and engaging content. Content can be blog…