Automotive Digital Marketing
The Automotive Path to Purchase – Learning How to Connect with Shoppers When It Matters the Most
I’m warning you. Stop reading if you don’t want your mind blown. No, I won’t make you want till the end of the post before blowing it, I’m going to do it right up front. First though, what I’m about to say may tick you off. Why? Because it goes against everything you’ve been told…
Read MoreGoing Inbound – The Next Great Marketing Frontier For The Auto Dealer
Inbound marketing is nothing new. In fact, it has been around in one form or another as long as people have been selling automobiles. Yeah, that long. Inbound marketing is about attracting the right type of people to the right type of content at just the right time. Inbound marketing is all about bringing people…
Read MoreDigital Fixed-Ops, Making The Case
Take a look at most dealership websites and you will notice that the vast majority of them are weighted heavily in favor of sales. In fact, if you take a look at their digital fixed-ops content you will notice that it accounts for about 5-15% of the websites real estate. Why do you think that…
Read MoreHolistic Digital – Integrating Your Dealerships Online Marketing
There is more to internet marketing than just SEO (search engine optimization) and PPC (pay-per-click). Most dealerships understand the importance of both SEO and PPC but usually they are performed by separate companies. Then there are those that bring in yet another company to do their social and newsletter offerings, among other things. While I…
Read More5 Reasons Why Your Dealership Should Start An eNewsletter
Do you send out a monthly automotive newsletter? Do you get why you should even have one? In this post I will share with you a few ideas, five actually, about why you should. It Drives Traffic We all want more traffic to our website, don’t we? Bottom line, more traffic means more leads. More…
Read MoreThe 4 Parts Of The Automotive Digital Marketing Core
There is a lot to digital marketing, everything from pay-per-click and automotive SEO to automotive social media, remarketing, video pre-roll, email, and more. I get asked the question a lot, “David, do I have to do them all?” There is no short answer because they do all have their place in the digital space but…
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