Automotive PPC
CRM Retargeting – Optimizing the Consumer Experience
Retargeting is a cookie-based technology that allows a marketer to anonymously follow people around the web based off of their previous internet interactions. An example would be to display an ad to a past visitor of your website, no doubt this is the type of retargeting that you’re used to and there is no denying…
Read MoreIntent & Context – Reaching Customers More Easily With Enhanced Campaigns
As marketers we’ve always known the importance of knowing our customers, but has that changed now that the way our customers search for products and services has changed so drastically? In just a few short years our connectivity has started to create some chaos. Everyday millions of people are searching for millions of products in what seems…
Read MoreEnhanced Adwords Campaigns – First Impressions
Are you reading this post on your smartphone or tablet? It’s been suggested that mobile devices will outnumber desktop devices by the end of this year. As online advertisers and PPC managers this is something we need to pay close attention to. The way people are searching for things online has vastly changed in the…
Read MoreAutomotive PPC & Mobile – What You Need To Know
You’ve probably seen it, it’s been passed around many times over the past few months, since it was released November of last year, just a little over 2 months ago. I’m talking about the Mobile Path to Purchase that Neilson put together, the very same study where they found that 36% of mobile automotive searchers…
Read More