Archive for May 2013
Going Inbound – The Next Great Marketing Frontier For The Auto Dealer
Inbound marketing is nothing new. In fact, it has been around in one form or another as long as people have been selling automobiles. Yeah, that long. Inbound marketing is about attracting the right type of people to the right type of content at just the right time. Inbound marketing is all about bringing people…
Read MoreSame Internet Sales Team as Last Year? BIG Problem
Yesterday I had a conversation with a small west coast dealership that had attended one of our Digital Fixed-Ops and SEO workshops. We were just checking in since our last conversation and just happened to mention that his internet sales team had gone from one to four salesmen in the last year and a half. …
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