Archive for October 2012

Take a look at most dealership websites and you will notice that the vast majority of them are weighted heavily in favor of sales. In fact, if you take a look at their digital fixed-ops content you will notice that it accounts for about 5-15% of the websites real estate. Why do you think that…

There is more to internet marketing than just SEO (search engine optimization) and PPC (pay-per-click). Most dealerships understand the importance of both SEO and PPC but usually they are performed by separate companies. Then there are those that bring in yet another company to do their social and newsletter offerings, among other things. While I…