Automation and Human Touch: the Perfect Melding

The bidding algorithm is important, but it's only part of what sets us apart. The people that make up our dedicated team of SEM specialists regularly look over your campaigns to make sure that they're performing optimally.

Our specialists create the campaigns, set the constraints, and adjust the bids depending on your goals. They will also search for the perfect keywords, split test ad copy, and determine which landing pages are the best. And of course, they'll monitor everything, making adjustments as needed so your campaign always performs at its best. The algorithm handles the math so our SEM experts can do the important work of making your campaigns better. With the combination of the algorithm and our dedicated team, your campaigns can perform better and better.

Getting More Conversions for Less

Our combination of an algorithm and an expert team means that you get more conversions for less money. Your campaign's clicks will increase while the cost per click decreases, meaning that you'll save more money on advertising while also earning more from customers. What could be better?

In Pursuit of a High Quality Score

Quality score is important--it helps determine your ad rank in the SERPs (Search Engine Results Pages). Google's algorithm is kept secret, but we do know that quality score multiplied by your max bid affects ad rank. So, an ad with a high quality score will have to bid less to get a higher spot than an ad with a lower quality score. Improving the quality score of your ads is one of the ways we help you get more for less.