Dynamic Inventory Marketing - Automotive PPC Services with 3GEngagement

Dynamic Inventory at 3GEngagement

Dynamic inventory from 3GEngagement helps you get the most out of your paid search budget. It enables your ads to reach the right people at the right time: people who are looking for the exact vehicle that you have in your inventory. By marketing the exact new and used vehicles you currently have in stock, you'll be better able to connect with potential customers. Our system will tap into your inventory feed to deliver amazing results by crafting ads based on your current inventory--in real-time, automatically.

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Digital Ads that Keep Up With Inventory

When your dealership has an extensive inventory of new and used vehicles, keeping ads tailored to a potential customer's search is key. Dynamic inventory campaigns generate a higher return on ad spend (ROAS) than traditional automotive paid search ads. This is because they can cater to the exact year, make, and model of vehicle a customer is looking for. Furthermore, they'll always match what you have in stock.

Another thing that sets dynamic campaigns apart is that they're updated in real time. This means that changes in inventory and price are reflected in our dynamic ads as soon as the feed is updated.

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Long-Tail Keywords

A long-tail keyword is a phrase that contains at least three words, and 3GEngagement makes good use of these to maximize your ROAS. As customers get further down the funnel, they tend to use longer and more exact keywords. For example: a customer who's looking for a particular trim level of a vehicle will be more likely to click on an ad that contains that trim level in its headline text.

Because of this, long-tail keyword phrases can actually decrease the amount you spend on an ad, while allowing you to rank higher and gain quality clicks! This is due in part to these ads increasing the quality score of the keywords bid on.

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Custom Ads

Getting someone to click on your ad isn't as simple as having it appear on a search page: ad copy matters. 3GEngagement creates custom ads that are designed to make clicking on your add attractive to customers. We use clear, concise messaging that's informative and engaging. This, combined with customers getting dynamic information that matches their searches, will also help increase clicks.

Constantly Improving

3GEngagement works hard to constantly make your ads perform better by split testing ad copy--and this applies to dynamic campaigns, too. We create three to five ads for all the models in your feed, split testing them to use only the highest converting ads. We continue to make new ads, as we always strive to perform even better than the current top ad.

Client-Centered Service

Ultimately, you know your business better than anyone else. 3GEngagement has proven methods that work--and we are also glad to listen to what you want and adjust our strategies as necessary. Whether you want to make specific changes to dynamic campaigns or just want us to do what we do, you're sure to be pleased. Contacting us is easy, and we work hard to make sure you're 100&percent; satisfied with your experience.

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