The 3GEngagement Dynamic Inventory platform allows you to get the most out of your paid search budget by marketing the exact NEW and USED vehicles you have in stock.
Why Dynamic Inventory?
Through the use of your inventory feed, we are able to create multiple ads for every vehicle you have in stock, both new and used.
Long-tail keywords are longer and more specific keywords that shoppers are more likely to use when they’re closer to a purchase.
Because we are using a live feed of your inventory, we can pull in any data that we choose. From a starting at price to how many are in stock.
Dynamic inventory campaigns have been proven over the years to generate a higher return on ad spend (ROAS) than traditional automotive paid search ads. The reason why is quite simple: the campaigns, ad groups, ads, and keywords generated are very specific and match exactly what the shopper is most interested in.
Our dynamic campaigns are updated in real time, so if a vehicle sells and your feed provider updates the feed, we'll automatically pause the ad group that includes the vehicle in question so that it's no longer displayed. The same holds true if there is a price change, the price in the ad will update almost instantly.
New & Used
We'll create both new and used dynamic campaigns and because we're using a feed the ads created will always reflect what you have in stock.
When clicked on our ads can land on either the VDP or the SRP!
When shopping for an automobile, or anything else for that matter, shoppers tend to get more exact with the keywords they use the further down the funnel they get. Here's an example: let's say that a buyer is researching F-1 50's but aren't sure if they want the Lariat or the Raptor. They then do more research and decide that they like the Raptor. How would they search once they have decided what they wanted to buy? They would use long-tail keywords/phrases such as:
After performing a search using one of the key phrases above, which ad headline would they most likely click on?
That's right; they would click on the last one because it more closely matches what they are looking for. Even better than that? Because of the way ad rank (the position of your ad) works you can spend less and rank higher because this type of ad increases the quality score of the keywords bid on.
We're big believers in split testing ad copy, with our dynamic campaigns it's no different. Because we have access to your feed (depending what's in it) we can create ads with MSRP, discounts, rebates, book value if it's used, MPG, trim, color, and more.
We'll create at least three ads per model and always work to ensure that we're split testing each and only use the highest converting ads.
Here are a few examples of what we can do with your inventory feed:
Once we have the ads created, we're always adding new ones, always striving to do better than the current top ad. Even better than that? We have the ability to create a more dynamic ad with price, the number in-stock and more. This allows us to take advantage of long-tail keywords and really focus on the bottom of funnel buyer.
And what that really means is more sales!