Our Story
From the showroom floor to Google's table
The milestones that shaped 3GEngagement, and the people we've built it alongside.
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The Beginning
On the showroom floor
Chris Hanson's career started selling Chryslers, where he became a nationally recognized salesperson and learned first-hand what actually moves a customer.
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Thought Leadership
A voice in automotive digital
Chris shifted from selling cars to teaching dealers how to win online, becoming a recognized thought leader in automotive digital marketing.
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3GEngagement Is Born
Named for the 3 G's
Chris launches 3GEngagement, named for his three kids, Gabe, Gwyneth and Graham. Engagement is the key to everything 3GE does online.
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Digital Fixed Ops
Putting parts & service online
Chris creates Digital Fixed Ops, exposing a huge opportunity for dealership parts and service departments, and starts speaking nationwide to dealers and OEMs.
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Google Automotive
Helping Google build its dealer team
Just four months in, Chris is invited to Google Automotive to help shape its new Jumpstart Team for dealerships, the first of many invitations from Google.
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Google All-Stars
One of 80 U.S. agencies
3GEngagement is one of only 260 agencies from 50 countries, and one of just 80 from the U.S., invited to Google HQ in Mountain View for two years running.
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Beyond Automotive
Taking a seat at the restaurant table
3GE takes on its first restaurant chains and grows into managing digital campaigns, SEO and reputation for some of the top brands in the country, including corporations with 500+ locations.
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Auto Dealer Council
One of 11 founding agencies
Google invites 3GE to its first Auto Dealer Council, a twice-yearly meeting of 11 agencies. As it grows to the Automotive Roundtable, Chris and Bobbi-Jo Hanson represent 3GE.
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Partner Summit
One of 35 agencies
3GE is invited to Google's first Automotive Partner Summit. Together, those 35 agencies represented 75% of all dealers and 90% of all tier-3 spend.
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Cross-Pollination
Every industry makes the others better
Working across automotive, restaurants and other businesses gives our clients an edge. Tactics proven for multi-location restaurant chains sharpen our dealer campaigns, and what we learned in automotive drives results everywhere else.
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15 Years & Counting
Still engaged
Built from nothing, 3GEngagement now serves local businesses and national brands, from single-point stores to 500+ location corporations, with the same focus on engagement it started with.