Chris D'Alessandro | Executive Director

About Chris
  • Chris is a friend, a colleague and someone who gets things done. He is a transformative digital visionary with a deep understanding of the entire digital ecosystem; from product concepts through delivery. Significant experience creating and implementing digital, mobile, and social marketing strategies on a variety of media platforms. Expert in all areas of CRM, measurement, and analytics, emerging technologies; data structure, integrity, and integration; innovation and new product development; with P&L responsibilities for several digital and creative ad agencies as well as organizations in the automotive, publishing, and financial services industries.

    Strategist by conviction, digital pioneer by choice, leader by evolution; known for being an evangelist for emerging technologies and programs within organizations and for leading complex digital initiatives as well as building and maintaining client relationships at Fortune 500 companies. Adept at building, growing and developing teams located throughout the U.S. and Asia-Pac.

    Most Recently he was at Legalshield where he helped a team of great people do amazing work. He launched a new brand in the first six months on the job (, from concept to product definition to a full product launch. He oversaw and drove product marketing, finding ways to deliver the best products to consumers. Additionally, he increased online conversion by over 100% and drove down the cost per acquisition by 20%, effectively selling more for less. Before LegalShield he was at Razorfish, where he acted as a relationship conduit between their business and our partners. He did his best to ensure they continually delivered on their promise of creating the digital future. Chris also ran digital for Nissan United, it is a holding company that handles the Nissan Motor Company business globally. Prior to Nissan United, he led the Digital Marketing Strategy, Analytics, Technology, Social Media and Project Management for Autoweek Media Group. Previously, he worked for MRM Worldwide, he was hired to lead the Detroit office as well as build out the strategy and analytics capabilities while supporting the platform needs for GM worldwide. Prior to MRM Worldwide he was at Carmichael Lynch where he led the digital strategy group and managed the client relationship for Carmichael Lynch’s largest clients (Subaru and Harley Davidson). Before Carmichael Lynch he spent time at Organic where he built and led the analytics capability at Organic Inc., as the Group Director of Customer Insight. He was located in the Detroit office yet served every office in the Organic network; he was the customer insight lead for their entire client portfolio. He created the reporting and analytics department for JWT as the Director of Web Analytics at JWT, he conducted Ford's first implementation of SAS analytics, during the infancy of what was then called Omniture (Adobe Analytics). During his time there he also delivered web measurement and analytics programs for Fortune 500 companies. Finally, he was at Organic the first time and he ran the quality assurance division for Organic maintaining their clients’ infrastructure and website integrity.