The Golden Triangle Of Community Engagement


In the video above I share with you a principle that I call the Golden Triangle of Community Engagement. In it I discuss how a dealership can use social media to create rampant word of mouth through the adaptation of social objects. Not sure what a social object is and how it relates to social media and your dealership?

Watch the video! In it I also discuss the 4 C’s of community engagement and the 3 types of connections that must take place in order to have a truly engaged community around your dealerships brand.

Leave me a comment, I’d love to hear your thoughts.

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David has been in the auto industry for 11 years, starting off as a salesperson, then internet sales and then finally BDC manager before he started consulting full time. Now he is considered the forefront of automotive social media and is both the VP and partner of

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  1. Posted by Cleito Reply

    Sales Person: Jose/Mike/GaryLocation: Port Orchard WASales Great customer svecire, and a professional and caring sales staff; a formula for a great car-buying experience. Let’s face it, car buying is a stressful and time-consuming task in itself. The staff at Independence showed no pressure sales techniques, no gimmicks and was very understanding of what my specifics needs were in a car. The level of professionalism shown by everyone; from the owner on down to the sales person was remarkable. This is indicative of a sound business. Highly recommended.Kudos to all!!

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