Each week I will be sharing with you the top 5 posts on a specific topic. At 3GEngagement we scour the web for great information that allows us to always stay at the top of our game. As I’m fond of saying, the only constant in digital marketing is change.
I know that most dealerships hire a digital marketing agency to handle most of this stuff but a little knowledge will help you when deciding to hire the right agency. You know what they say, you don’t know what you don’t know. So, arm yourself, learn a little bit and then you will be better equipped to ask the right questions.
In no particular order, lets get started.
This is a great introductory post on the state of SEO by Hubspot. Did you know that your largest conversion rate comes from long tail keywords? In fact, 70% searches come from long tail SEO. Not sure what Long Tail SEO is? Check out the post and learn what it is an more!
With all the changes Google has been making to their algorithm it’s important that you stay up to date about what NOT to do when it comes to SEO. With all the search penalties floating around you don’t want to be penalized for doing something you shouldn’t.
Link building is a major part of SEO but aren’t always easy to get. While some of the stiff in this post is pretty geeky you should read it and learn. Have you heard the term no-follow and do-follow thrown around, what about link juice? This is your post!
Social and search are integrated and are becoming increasingly so all the time. While this post is a bit lengthy, just like the last one, the author goes into great detail about the correlation between the two.
I know that I’ve already linked to a post about link building but it’s so very important and besides this guy does a great job with his white board fridays so check it out, you will be glad you did!