A Weekly Look Back – Top 5 Posts On SEM

top-5SEM, or Search Engine Marketing is an umbrella term for various ways of marketing a website in the SERPS (search engines ranking page), whether it be organic or paid. But, in this post I want to share links that relate to paid SEM. Most people know this as PPC or pay-per-click but it also includes pre-roll, display and remarketing.

  1. Stop What You Are Doing & Track These 10 Metrics Now!
    Metrics are important, I don’t think I have to tell you that but why do most dealership give their PPC report only half a look? Do you know what these metrics mean to your bottom line? If you don’t you should. In fact, one the reasons for these weekly look back posts is to help educate the automotive body on digital marketing. The more you know, the better off you will be. It’s an old saying so I’m sure you’ve heard it before, you don’t know what you don’t know. What that means is that if you don’t know you can’t ask the right questions, and if you can’t ask the right questions then your campaign performance will stay stagnant. Read the post and learn what metrics you should be taking a close look at. And if your SEM company doesn’t provide it then find one that does because they are hiding something.
  2. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd
    Are you serving up ads on Bing yet? If not, you should. There are some exciting things happening with Bing PPC and as they continue to gain marketing share in the US they are becoming even more relevant. That, coupled with their close partnership with Facebook will prove to be a big shot in the arm for your PPC campaign.
  3. Tracking Calls for your PPC Campaigns
    While this post was from last week, not this week, I wanted to share it because it’s something that you should be thinking about. This isn’t a teach you how to do it kind of post but rather a why you should and gives you some good insight. It’s shot, sweet and will get right to the point. Check it out.
  4. Holy Grail of eCommerce Conversion Optimization – 91 Point Checklist and Infographic
    Remember PPC doesn’t just sell cars! There is service, parts, body shop and other fixed ops. Here at 3GEngagement we handle a few different national parts campaigns that do very well. In this post learn about how to maximize eCommerce conversion. This one is very in-depth but I encourage you to look through it and take notes!
  5. How to Use Connectalytics to Compare ROI across Multiple Ad Networks at the Keyword Level
    For true transparency your PPC provider can connect your adwords account to your Google Analytics account and you can get a level of insight that will let you know in just a few clicks the overall health of your campaigns. But what about Bing you say? How about Facebook? Well, in this post the author talks about how Google is allowing you to import third party data, making Google Analytics even more powerful.

Well there you have it, the top 5 posts of this past week as put together by me, David Johnson! What links can you share?

Post author

David has been in the auto industry for 11 years, starting off as a salesperson, then internet sales and then finally BDC manager before he started consulting full time. Now he is considered the forefront of automotive social media and is both the VP and partner of 3GEngagement.com

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