Archive for July 2012
Top 5 Business Lessons I Learned from Training & Racing Sled-Dogs for 12 years
1st Place in the 1992 Empire 130 6-Dog Class in Wisconsin 1) Money Doesn’t Win, Becoming a Student Does When I got involved in sled-dog racing, without a penny to my name, I had no choice but to become a student of caring, training and racing sled-dogs. I needed to learn every detail if I…
Read MoreThe 4 Parts Of The Automotive Digital Marketing Core
There is a lot to digital marketing, everything from pay-per-click and automotive SEO to automotive social media, remarketing, video pre-roll, email, and more. I get asked the question a lot, “David, do I have to do them all?” There is no short answer because they do all have their place in the digital space but…
Read More5 Content Marketing Tips To Include In Your Dealerships Social Strategy
Content is king. That’s not the first time you’ve heard that, nor will it be your last. I do have a question though, why aren’t more dealerships creating more content? One of the most effective and low cost ways to drive traffic is through the creation of relevant and engaging content. Content can be blog…
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