The V.I.D. Program
ensures that your Dealerships Internet Department and Online Presence is efficient and effective by using a proven follow up process, email templates, phone skills and an effective Online Presence.
The need for an Internet Director is so important for dealerships today but unfortunately many dealerships, they are either not large enough or don’t have the budget to hire one. Most of the things needed to be successful online today get lost in the shuffle, forgot about and they struggle with just trying to keep up.
JD Powers new stats were just released where they found that 3 out of 4 new car shoppers are online. Think about that: 3 out of 4.
Deciding to get serious about the Internet is not an option anymore – it’s a must!
I think that we all agree that dealers will find that they had better be very effective with their online initiatives real quick or it will have a very profound effect on all aspects of their business. Most dealers just have their website out there not knowing if people can find it, if it’s easy to use and not knowing if it even makes people want to call, email or stop in. Their process in following up with a lead are hit and miss and for most they just don’t know where to start and how to continue on.
For many dealers who get everything moving in the right direction everything comes to a screeching halt when their Internet Sales Manager decides to takes a “better” job down the street.
Signing up for the V.I.D. Program gives you your “own” Internet Director and insures that you not only have an online presence but that it continues to grow and doesn’t stop just because someone leaves.