Archive for March 2013
“Does anyone here know why you should have a vector version of your logo?”
I asked that question as part of my first BNI presentation a few weeks ago. Out of 28 members, only three knew the answer; two were members that I designed logos for, and the third was my mentor who helped me prepare for the presentation. I know that sampling is too small to accurately apply…
Read MoreHierarchy In Design – A Graphic Designers Perspective
As a graphic designer, it is our responsibility to communicate through imagery and typography to the world our message. To do so we find imagery that reflects an emotion or we create a design that evokes a feeling or a call to action and in some instances, that may be all we need. More often…
Read MoreIntent & Context – Reaching Customers More Easily With Enhanced Campaigns
As marketers we’ve always known the importance of knowing our customers, but has that changed now that the way our customers search for products and services has changed so drastically? In just a few short years our connectivity has started to create some chaos. Everyday millions of people are searching for millions of products in what seems…
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